Released on = April 4, 2007, 5:48 am

Press Release Author = Fortitech

Industry = Food & Beverage

Press Release Summary = Fortitech Asia Pacific is demonstrating its premix
versatility and technical expertise with its application samples for Food
Ingredients China (FIC) 2007.

Press Release Body = With anticipation and excitement surrounding the 2008 Summer
Olympics in Beijing, Fortitech created custom premixes designed to improve overall
health and well-being. From energy-boosting beverages to multivitamin wellness
applications to immunity-boosting blends, Fortitech is dedicated to improving the
nutritional profile of foods and beverages to ensure optimal human nutrition.

Top-selling products at major sporting events, including events in the Olympics, are
by far beverages. Fortitech Asia Pacific will prove how incorporating multiple
nutrients in beverages can successfully boost the nutrient content, while not
affecting taste, texture of stability of the product. The possibilities in this
category are endless.

This year at FIC, Fortitech Asia Pacific will have three distinct beverages each
targeting unique benefits: energy boost, meal replacement and an innovative
cosmeceutical wellness beverage. Fortitech Asia Pacific's beauty and wellness
beverage contains vitamins A, B6, B12, C, D3 and E. Plus, it is formulated with
thiamine, folic acid, pantothenic acid and lycopene. In addition to the overall
health benefits of this beverage, the nutrients are also believed to promote healthy
skin, hair and nails. Also available for sampling at the show will be a
soymilk-based meal replacement beverage containing an impressive array of vitamins
and minerals. With a nutrient profile containing thiamine, folic acid, chromium,
iron, zinc, choline and vitamins B6, B2, C and E, this beverage is a perfect option
for people in search of a faster and more convenient way of receiving optimal
nutrition. The final beverage premix being showcased will have a profile designed
for those in search of a quick energy-boost. The premix in this sports beverage is
packed with thiamine, niacin, vitamin B6, potassium and taurine to stimulate energy
and increase metabolism.

Like many regions around the world, Fortitech Asia Pacific is anticipating an
increased consumer demand for confectionery products. Available at FIC will be
three types of chocolate that each addresses specific and important health-related
issues. Brain-healthy chocolate clusters are packed with 16 different nutrients
including a complete antioxidant profile, calcium and iron for improved cognitive
function. The heart-healthy chocolate clusters are a solid option to boost cardio
health. This treat supports good heart health and wellness by providing lycopene,
coenzyme Q10, vitamins B12 and B6, vitamin C, and folic acid. Fortitech Asia
Pacific's bone-healthy chocolate cluster premix is formulated to strengthen bones
and potentially help slow the progress of osteoporosis in adults. This chocolate
sample is packed with calcium, vitamin D and magnesium - all crucial nutrients to
ensuring bone-health.

Other confectionery samples from Fortitech Asia Pacific include fortified gumballs.
Our gumball premix formulation features a custom premix with 100 percent US RDA of
niacin, folic acid, pantothenic acid and 8 essential vitamins, including A, C, D, E,
B1, B2, B6 and B12. This great tasting gumball is available in grape, watermelon,
cherry and bubble gum flavors. Also falling under the confectionery category are
multi-vitamin gummy bears that offer a complete all-in-one formula containing the
precise amount of nutrients. Fortified gummy bears are a perfect health option that
parents can feel good about giving their kids. This concept includes Vitamins A, C,
E and folic acid which are all important for your children's growth and development.
This chewy application also contains vitamins B12 and B6, plus every bear delivers
biotin and niacinamide which each play a vital role in the production of energy from
the metabolism of carbohydrates and fats.

About Fortitech Asia Pacific

Fortitech Asia Pacific Sdn Bhd is part of the global network of manufacturing and
distribution companies of Fortitech, Inc., the world leader in the development of
custom nutrient premixes for the food, beverage and pharmaceutical industries.
Located in Kuala Lumpur, Malaysia, the company is exclusively dedicated to the
manufacture of nutrient premixes. Fortitech Asia Pacific is ISO 9001:2000 certified
and HACCP, Halal and PNDC certified. Fortitech Asia Pacific also meets requirements
for Allergen Monitoring program standards. For more information, visit
fortitech.com - powered by FortiSourceT - the ultimate fortification destination.

Not just premixes...Strategic Nutrition.



Web Site = http://www.fortitech.com

Contact Details = Contact:

Mark Fanion
Communications Manager
Fortitech, Inc. / USA
fanion.mark@fortitech.com